We landed our second client this week. In addition to crafting our positioning and marketing plan we also opened a bank account, selected a logo, ordered business cards, endured 45 minutes of self-doubt, created a new client template in Basecamp, tweaked the website, scheduled seven meetings, received our Corporation book from BizFilings and issued shares.
The highlight of the week was refining the positioning based on actual feedback from clients and prospective clients, to whom I now say, “Thank you.” Note also, there is a new website image showing the concept of rapid iteration. Look for a detailed post on Boyd’s Law in the near future. My tongue-in-cheek corollary of Boyd’s Law is, “It doesn’t matter if you don’t know where you’re going, as long as you keep your eyes open while running in really fast circles.”
