A post by Curiosidy for the Foundation Center
For the past year or so, it has been rare that one can have a conversation about marketing without hearing the phrases “content marketing” or “storytelling”. Some see it as a passing trend, others swear by it. We feel that telling your story is one of the most effective ways to promote your startup.
Monica Cowan, CEO of Curiosidy, believes in the power of storytelling as well. She describes how storytelling can benefit nonprofit organizations in a blog post for the Foundation Center.
Storytelling is the unsung hero of fundraising and stakeholder engagement. When your audience connects with your brand and initiative emotionally, they are more likely to support your vision and stay involved long after their initial contribution.
Narratives revolving around your organization can make the most powerful, authentic, and cost-effective marketing materials.
Curiosidy, which recently graduated from our accelerator program, is a software company that helps organizations engage their stakeholders through storytelling. To learn more about Curiosidy, email Monica Cowan at monica.cowan@curiosidy.com, or visit www.curiosidy.com.
