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So far we have picked a market, defined a product or service offering and selected a name. Now we need a business entity. First, a disclaimer: I used to be a lawyer. We could spend hours discussing the benefits of the various legal entities and their infinite permutations. But honestly, this choice will have no impact on the success or failure of your startup. Your customers won't care. The cynic in me will tell you your accountant will likely prefer an S Corp. or an LLP and your attorney will prefer an LLC. You should consult with both, but lacking…

After selecting a business name and securing the domain name, the next item on the agenda is a website. For many startups, WordPress will be the best choice for your website. Unless the business is a website, you will be better off leveraging the extensive built-in capabilities of a Wordpress blog. WordPress and its plethora of plugins provides the easiest method for most businesses to start and develop an online presence. (more…)