Flashstarts portfolio company Wheedle took part in our 2016 summer Labs program, and have since been accepted into the Flashstarts accelerator. Their success has now reached beyond Flashstarts to Cuyahoga County. Last week, Wheedle was awarded a 125,000 low interest loan from the North Coast Opportunities Technology Fund.
Wheedle allows establishments to compete for business and offer direct marketing to its customers. Co-Founders Brian Stein and John Weston describe their app as an integration of all the transactions involving the hospitality industry. In other words, Wheedle combines the functionality of restaurant reservations (think Open Table), discount promotions (Groupon), and event ticketing (eventbrite) in one easy to use platform.
An article in Crain’s Cleveland explains,
” A consumer planning a night on the town or a future event logs onto Wheedle to find the right place for the occasion. The consumer enters the city and then picks a preferred part of town, a date and time, the number of people involved, how much the consumer and guests plan to spend. Then the consumer picks from a roster of events that now offers the choice of getting drinks, having a meal or needing a private room, catering, VIP bottle service or entertainment.”‘
In the year since its initial launch, Wheedle has already gained 250 active users in North East Ohio and filled 2,400 requests. According to co-founder Brian Stein, Wheedle hopes to continue growing in the greater Cleveland area and expand to Chicago this winter.
They’ve nailed a real opportunity. -CEO Charles Stack
As a Flashstarts Accelerator company, we see an unmistakable potential in Wheedle. CEO Charles Stack remarked that, “They’ve nailed a real opportunity. The first time I looked at the thing, I said, ‘Oh well, somebody else must be doing this.’ Well, not true, we found after doing the due diligence on the concept.”