inTouch: Navigating the Early Stages

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Every business has to start somewhere. In the earliest stages of a startup, it can be hard to know where to go next – or even where to begin.

If anyone knows that, it’s the three co-founders of inTouch. Alex Bernot, Jesse Kracht and Rob Walker formed the company after working on other early-stage startups, bringing along a wealth of prior experience and lessons learned. One of the team’s biggest takeaways, both from their past experiences and from inTouch, is that entrepreneurs must be prepared to wear many hats and assume responsibility for anything that may go wrong.

“The effort that you put into your company directly relates to the success of your company,” Bernot said. “You have to deal with every issue that come up, whether it’s the worst issue possible or the smallest little accounting issue. Everything is directly tied back to you.”

Although dedication and commitment are important factors in launching a startup, founders should not worry too much about getting everything right the first time. 

“You don’t have to be perfect when you’re building a startup, especially from the technology standpoint,” Walker said. “The best thing you can do is create a viable product with a working demo. That’s the best place to start when going to pitch the idea, especially when looking for venture capital.”

At some point along the way, certain things may not pan out as originally envisioned. The inTouch team said that co-founders should always be seeking outside opinions in order to see the bigger picture. What once seemed like a great idea might not be the most effective in the long run, and it’s important to recognize and acknowledge when things may not be working out.intouchlogos-09

Bernot said that being open-minded, as well as open to constructive criticism, are important qualities for founders who want to succeed.

Starting a business involves taking risks and making sacrifices, as the three inTouch co-founders have learned. Entrepreneurs should let go of their fear of failure and see where the startup road takes them.

“I will say from my personal experience, this is absolutely the road I would go down again if I had to do it all over again,” Bernot said. “It’s a very long journey and it’s also a learning experience for yourself, but the information and the education that you gain throughout this entire process is invaluable.”

inTouch provides businesses with a hyperlocal marketing solution by leveraging Bluetooth beacon technology paired with a user smart phone app. Learn more at or follow on Facebook and Twitter.

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